Samuel George: From Business Administration to Media and Journalism
Samuel George is a young Sierra Leonean media professional whose academic journey has strongly influenced his career. He studied Business Administration, with a focus on Marketing and Sales, at the Institute of Public Administration and Management (IPAM), University of Sierra Leone . His studies provided him with knowledge in marketing, communication, entrepreneurship, business management, sales, and consumer behaviour. Today, Samuel is pursuing his passion for media, journalism, and digital content creation at Born to Blog , where he works as a reporter and content creator. His marketing background helps him understand audiences, communicate effectively, promote ideas, and create content that connects with people. His academic research on marketing communication strategies, sales, and market share also strengthened his understanding of how communication can influence audiences and build strong brands. From the classroom at IPAM to the newsroom at Born to Blog , Samuel continues ...
